Leveraging Integrated Direct Marketing to Increase Sales

Demand Generation . . . it’s the lifeblood of your company.  You may have outstanding logistics products and services, but it really doesn’t matter if you can’t market and sell them effectively.  Business success depends upon generating customer interest and engagement.  The Frantz Group has developed an 6-Step Process for Integrated Direct Marketing to serve this purpose.

John Frantz, President of The Frantz Group, will show us how to leverage technology, creativity, and thought leadership, along with processes and best practices to create and manage effective Direct Marketing campaigns. John offers his marketing operations strategy expertise, gained over a 37 year career, to guide you through the process to find and remove barriers to success, engineer a solid strategy, and build the machinery that will generate demand for your products and services.

Who should attend?
We encourage personnel from marketing, business development, pre-sales, sales, operations, and executive management to join us.

Registration & Logistics:    

Please pre-register for this event to ensure that space is available.

When: Thursday, March 7th, 2013
7am – 7:30am Registration, breakfast and social
7:30am to 8:15am Speaker Presentation
8:15am to 8:30am Optional – Q&A and extended social networking
Important Note: Breakfast will be served at the start and is included in the registration fee
Where: Radisson Hotel at Mayfair Mall
Directions: Intersection of Hwy 45 & North Avenue
2303 North Mayfair Road
Milwaukee WI 53226
414-257-3400
Cost: Please pre-register for this event to ensure that space is available
$30.00 Pre-paid with RESERVATION by March 4th
$40.00 Paid AT-THE-DOOR
Register Online                          Register by Mail

Speaker: John Frantz, President of The Frantz Group.  

The Frantz Group was founded on the vast experience and expertise that John Frantz developed during 17 years of employment at IBM in the field of sales and marketing management. Since its inception in 1993, The Frantz Group has grown to be a full service marketing communications organization providing a variety of services which contribute to the execution of fully integrated marketing programs for the clients that we are partnered with. This growth can be attributed to John’s expertise in integrated direct marketing acquired through coursework at Northwestern University, and his practical application of these concepts. John’s responsibilities include relationship building, new account start-up, planning and strategy and the overall vision and direction of the company.

The Frantz Group, www.thefrantzgroup.com 

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